Boudin SF, a fast casual restaurant concept by the original Boudin Bakeries, hired Duke Marketing to provide grand opening marketing for several new restaurants.
Duke Marketing provided collateral development direction for Boudin SF invitations and advertising, managed media buying and event coordination.
Duke Marketing managed the first 100 give-away, which was Daily Bread-or free bread for a year-365 loaves. Guests lined up the evening before and spent the night to be one of the winners at each location. Duke Marketing entertained guests in line with a bread toss for prizes, along with menu samples.
Special invitation events drew huge attendance and garnered several news stories in the local media.
Duke Marketing coordinated one of the biggest grand opening events ever for the brand at Roseville Fountains August 2009.
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Duke Marketing, LLC, established in 1989 and celebrating 25 years in business, is a California-based full service marketing communications agency specializing with multi-location and franchise organizations. Duke Marketing combines a full range of services, including: thought-leadership, local store marketing, public relations, consumer promotions and cause marketing, franchise communications, market-by-market planning, creative development, advertising and media buying with on-target strategies, fresh ideas and creative concepts to offer complete solutions.
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Duke Marketing, LLC 4040 Civic Center Drive, Suite 200 San Rafael, CA 94903
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