Duke Marketing is working with Furr's Fresh Buffet and concept owner, Buffet Partners, Inc. Duke developed a grand opening program for the 60 year old brand which included printed invitations to area dignitaries, a partnership with local food banks and a first 100 guests event for grand opening day. Duke Marketing is also working with the brand to develop custom local marketing tactics and programs to drive sales.
Duke Marketing created a folded print invitation which was also sent as an eblast to chamber members.
Duke Marketing created 8 ½ x 11 flyers to pass out in the community and large posters for windows in the restaurant. They announced the grand opening food drive event. Duke Marketing worked with Furr's Fresh Buffet and partners with local food banks to generate donations and host an event, the first Friday after the restaurant opens to the public. The food drive and the first 100 guests who donate a non perishable food item gets to eat for free and a chance to win Furr's for a year!
Furr's Fresh Buffet invited area dignitaries, chamber of commerce members, and the media to attend their ribbon cutting and VIP party before the restaurant opened to the public. Over 400 movers and shakers attended and spread the word!
Nothing is better than a LINE AROUND the restaurant when you open! Furr's Fresh Buffet first 100 guests line up in the wee hours of the morning to donate to the food bank and get free breakfast. At 7:00 a.m. the doors open and one lucky winner gets free food for a year and the food bank garners over 500 pounds of food for needy families.
Furr's Fresh Buffet
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