Grand Traverse Pie Company, an 18-unit fast casual restaurant brand based in Michigan, hired Duke Marketing to provide strategic planning, marketing, local store marketing tactics, and public relations.
Duke Marketing developed a chain-wide promotion to boost dinner sales with "What's for Supper?" as the campaign.
Duke Marketing developed "Pie Can Do It!" campaign as an internal customer service focus with staff and guests.
Duke Marketing is launching the second annual Pie for the Cure event with all locations and the Susan G. Komen Foundation. 50 cents for each whole pie sold from March 10th (the first day of spring) through Mother's Day, May 10th, 2009, will be donated to the Komen non profit.
Duke Marketing launched the 2nd Annual Pie for the Cure for Grand Traverse Pie Company a statewide fundraiser in Michigan. The fundraiser kicked off on Friday, March 20th the first day of Spring, with a huge media blitz and reception at each of the sixteen GT Pie locations and will continue through Mother’s Day on May 10th. Duke Marketing used an integrated approach to creating and executing this “recipe” for the brand. Some of the tactics include: Public Service Announcements (PSA’s) were created and are airing on radio stations in each market, outdoor banners and posters were created, in store signage and merchandising, e-blasts, e-vites, pink press kits hand delivered along with pie and employee training and incentives.
Last year GT Pie raised over $24,000, and this year the hope is to raise even more. With the help of the Apple Council (who is matching 50 cents for every Apple Pie sold on Fridays throughout the fundraiser), pink recyclable shopping bags (with $1 for each sold donated) and “Pie for the Cure” coffee, we hope to reach an even higher donation this year.
Check out the press Duke Marketing landed for Grand Traverse Pie Company's Pie for the Cure event. To see the stories please visit the links below:
'Grand Traverse Pie Company helps raise money for Susan G. Komen; get free slices Friday' blog.mlive.com
'Pie for the Cure' kicks off Friday'
'New stuff for chocolate, pie lovers'
'Pie for Cure'
'Pie for Cure' - WXYZ TV Detroit
Duke Marketing created a new product launch and menu promotion "Fresh Flavors" and GT Pie's new Strawberry Cream Pie for all locations.
The new pie is a fresh strawberry and vanilla cream and is being promoted in stores and in the media.
Duke Marketing created a fundraiser program for all GT Pie locations to offer groups and non profits in their community.
Grand Traverse Pie Company
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