Duke Marketing was hired by Il Fornaio, the 28 store Italian restaurant chain, to develop public relations in specific markets and provide strategic marketing planning. Il Fornaio was seen on several TV segments, and newspapers. Ezio, chef partner of Roseville Il Fornaio was featured on Channel 13, and Umberto, chef partner on the San Jose Mercury News with a 3-star rating.
Duke Marketing landed a featured restaurant review in the April 2005,Sacramento Magazine.
Duke Marketing created Il Fornaio's Catering kit which included several designed sheets and were used for sales and public relations. Duke Marketing provided the copy, design, and printing.
Duke Marketing coordinated a grand opening event of Il Fornaio's Atrium at the Hyatt Sainte Claire in San Jose, CA. Over 200 people were in attendance and a ribbon cutting ceremony included Mayor Ron Gonzales, Council Woman, Cindy Chavez, and Mano Mobeshi, owner of the Hyatt hotel, and Michael Beatrice, COO of Il Fornaio.
Duke Marketing landed an on location feature for Il Fornaio and the Sacramento Garden Tour.
Il Fornaio donated 2,000 prepared lunches for this annual event and Kari Alexander of Good Day Sacramento-Channel 31 covered the tour and had Il Fornaio's chef partner prepare their delicious lunches live on air.
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Duke Marketing, LLC, established in 1989 and celebrating 25 years in business, is a California-based full service marketing communications agency specializing with multi-location and franchise organizations. Duke Marketing combines a full range of services, including: thought-leadership, local store marketing, public relations, consumer promotions and cause marketing, franchise communications, market-by-market planning, creative development, advertising and media buying with on-target strategies, fresh ideas and creative concepts to offer complete solutions.
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