Directed all marketing, advertising and community /public relations for 5500 Valu-Rite and 800 Health Mart pharmacies nationwide and retail marketing group of McKesson Corporation, Fortune 100 company.
Conducted extensive research to create new brand positioning to create an overall brand with the two store concepts (Health Mart and Valu-Rite).
Managed advertising agency, media buying firm and $6.5 million advertising budget.
Developed new brand positioning, created national television, print and radio advertisements, and created web site presence.
Managed in-house graphic services and production of all corporate collateral to consolidate printing and design resources.
Created local store marketing plans, materials, advertisements and more.
Created national television and radio advertisements, and local store marketing programs for 6,000 pharmacies.
Created national print advertisements for HealthMart and Valu-Rite pharmacies that appeared in American Druggist, and other national industry magazines.
Created local store advertising and developed tools for storeowners to handle media buying in regional and local store areas.
Created national print advertisements for HealthMart that appeared in American Druggist, and other national industry magazines.
Created national print advertisements for Valu-Rite/CareMax that appeared in American Druggist, and other national industry magazines.
Created television advertisements that could be tagged for local media for 6,000 national pharmacies.
Created print advertisements for McKesson Corporation that appeared in national publications.
Developed a new merchandising promotion, Front Edge, to create better awareness of the McKesson branded products in the 6,000 national pharmacies.
Developed a McKesson Express product offering to expedite delivery of drugs to pharmacies.
Developed a Local store marketing program, strategies and presented these to the Pharmacy committee and McKesson executives.
Created new catalogs for ordering pharmaceuticals and supplies that were distributed to 6,000 pharmacies nationally. Handled the layout, design, and content of these quarterly publications.
Developed, MediZine, an in-store promotion for 6,000 pharmacies that included a magazine with offers and advertisements. Created Valu-Rite advertisement that appeared on the back cover.
Developed a national Yellow Pages program to consolidate the buying of yellow page advertising nationally for all the storeowners of Valu-Rite and HealthMart pharmacies.
Developed a new product offering promotion, PreferRx, which supplied special pharmaceuticals to 6,000 stores nationally.
Developed a millennium calendar for pharmacists that was purchased by 6,000 stores nationally and was resold to their customers.
Developed a web presence for Valu-Rite pharmacies and created a revenue stream by creating storeowners own sites that linked to the corporate site. This corporate website included an extensive database back-end for store locations and maps, as well as drug definitions and look-ups.
Developed a web presence for HealthMart pharmacies and created a revenue stream by creating storeowners own sites that linked to the corporate site. This corporate website included an extensive database back-end for store locations and maps, as well as drug definitions and look-ups.
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