Party America, the is one of the largest retail chains of consumer party supplies in the United States with 230 company-owned locations, 60 franchises, and a presence in 48 states. They hired Duke Marketing to manage public relations. With the first news announcement, Duke Marketing landed Party America in several trade publications as well as the San Francisco, Los Angeles, Sacramento and East Bay Business Times, The Oakland Tribune, and four different TV segments aired for St. Patrick's Day, Easter, and two for their new store opening in Folsom, CA.
Duke Marketing landed Party America on NBC 11 in the Bay Area for a special Halloween segment which included over 7 minutes and kids in costumes, new products and announced the new online Halloween store at www.partyamerica.com
Duke Marketing landed Party America on Channel 31's Good Day Sacramento for five special Halloween segments which included over 7 minutes. The show featured kids in costumes, new products and was shot on location at their Folsom store.
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Duke Marketing, LLC, established in 1989 and celebrating 25 years in business, is a California-based full service marketing communications agency specializing with multi-location and franchise organizations. Duke Marketing combines a full range of services, including: thought-leadership, local store marketing, public relations, consumer promotions and cause marketing, franchise communications, market-by-market planning, creative development, advertising and media buying with on-target strategies, fresh ideas and creative concepts to offer complete solutions.
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