Duke Marketing handled all aspects of marketing for this multi-unit (30) franchise/company-owned Italian Restaurant chain.
Directed all marketing, advertising, promotions, public relations.
Developed marketing strategies and plans that increased the overall image and profitability of the corporation with measurable results.
Created logo, business system and in-store menus.
Created a franchisee newsletter to update and share ideas with franchisees.
After conducting in-store research, we found that many seniors ate at Strings, so Duke Marketing created a “Healthy Heart” menu and worked with the American Heart Association to do joint promotions.
Duke Marketing created all in store menus for the company owned and franchisee owned stores.
Duke Marketing created a Local Store Marketing guide for franchisees that included logos, artwork for advertisements, press releases and materials to assist each store with their marketing efforts.
Duke Marketing Produced radio and television commercials, and supplied each franchisee with locally tagged copies to run in their own markets. Duke Marketing also placed the media buys for the franchisees.
Duke Marketing designed newspaper, and magazine advertisements that ran throughout Northern California print media.
Duke Marketing handled all public relations from new store openings to press releases including media relations. Strings Italian Restaurants appeared on the front cover of Restaurant news three times, among many other publications.
Duke Marketing put together Franchise Offering kits as well as Royalty Financing packets to raise funding.
Strings Italian Restaurants
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Duke Marketing, LLC, established in 1989 and celebrating 25 years in business, is a California-based full service marketing communications agency specializing with multi-location and franchise organizations. Duke Marketing combines a full range of services, including: thought-leadership, local store marketing, public relations, consumer promotions and cause marketing, franchise communications, market-by-market planning, creative development, advertising and media buying with on-target strategies, fresh ideas and creative concepts to offer complete solutions.
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